It’s smart to advertise in as many places as possible, and that includes Facebook which is just a raging storm. As you know, Facebook is still a young company, but they attract hundreds of millions each month; so obviously it’s a smart move to monetize their business. Unless your market is highly unusual, you should not have any problem at all being able to market your business there. If you’re experienced, then you are probably good to go. We have about three effective Facebook advertising approaches you can incorporate into your own business.
Among other demographics, you can select ‘gender’ as a criteria for targeting your ads. If you want to only have your ads shown to men or women, you’ll have to structure your ad copy completely different. Women and men respond totally different to advertisements. So if you want to double the response of your ads, then apply this simple step. Just run a test and see what happens; we’re betting that you’ll see favorable results with your ad costs. One type of scenario is if you have an exercise book that has one for women and one for men. Facebook is setup so you can select by gender, so then write your gender specific ads and run them.
Apart from that, you can also aim at targeting your ads based on different age groups. You’ll see that people from different age groups tend to respond differently because of their choices. So let’s say one of your ads is targeted towards the age group of 20 - 25 and the other is targeted towards 26 - 30. This is how you can achieve terrific conversion rates with your campaigns. This is how the professionals optimize their campaigns for incredible results.
Last but not the least; your campaign should be highly optimized for the right keywords to get better returns. You need demographic targeting, but only doing that is far too much, too broad to target alone. Of course it does depend on your product/service offering because it’s possible that you can hardly go too wide with that kind of targeting. But if your product is in a narrow niche, then you should target it through keywords because that will not only increase your click through rate but will also bring down your ad costs, shooting up your conversion rate. In case you don’t know, Google Adwords is based on the quality score that they give your campaigns depending on many things. You don’t find such system in Facebook, although internally it does take relevance into consideration. But when you’re advertising, it doesn’t matter about getting a score because your ads must be relevant to convert, anyway.
Yes, of course, Facebook is a terrific place to advertise just about anything due to the huge amount of traffic. Make sure you understand the needs and wants of your target audience prior to creating your ads. You simply must work on increasing your conversion rates at all times, and that means split testing your ads.
Among other demographics, you can select ‘gender’ as a criteria for targeting your ads. If you want to only have your ads shown to men or women, you’ll have to structure your ad copy completely different. Women and men respond totally different to advertisements. So if you want to double the response of your ads, then apply this simple step. Just run a test and see what happens; we’re betting that you’ll see favorable results with your ad costs. One type of scenario is if you have an exercise book that has one for women and one for men. Facebook is setup so you can select by gender, so then write your gender specific ads and run them.
Apart from that, you can also aim at targeting your ads based on different age groups. You’ll see that people from different age groups tend to respond differently because of their choices. So let’s say one of your ads is targeted towards the age group of 20 - 25 and the other is targeted towards 26 - 30. This is how you can achieve terrific conversion rates with your campaigns. This is how the professionals optimize their campaigns for incredible results.
Last but not the least; your campaign should be highly optimized for the right keywords to get better returns. You need demographic targeting, but only doing that is far too much, too broad to target alone. Of course it does depend on your product/service offering because it’s possible that you can hardly go too wide with that kind of targeting. But if your product is in a narrow niche, then you should target it through keywords because that will not only increase your click through rate but will also bring down your ad costs, shooting up your conversion rate. In case you don’t know, Google Adwords is based on the quality score that they give your campaigns depending on many things. You don’t find such system in Facebook, although internally it does take relevance into consideration. But when you’re advertising, it doesn’t matter about getting a score because your ads must be relevant to convert, anyway.
Yes, of course, Facebook is a terrific place to advertise just about anything due to the huge amount of traffic. Make sure you understand the needs and wants of your target audience prior to creating your ads. You simply must work on increasing your conversion rates at all times, and that means split testing your ads.
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